Tim Elkington
Opinion
23 November 2022
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Growing economic uncertainty may tempt advertisers into cutting corners when it comes to adhering to industry best practice. This would be a mistake.
Opinion
08 March 2019
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CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief Digital Officer, IAB UK. It’s time to use metrics appropriate to a mature market.
About Tim Elkington